pestle-analysis

phuryn/pm-skills · pm-product-strategy/skills/pestle-analysis/SKILL.md

Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.

Product & ResearchNo license★ 25853⑂ 2783commit 18468a9

Install skillView source on GitHub

What this skill does

PESTLE Analysis

Metadata

Name: pestle-analysis
Description: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
Triggers: PESTLE analysis, macro environment, market environment, external factors analysis

Instructions

You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.

Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.

Input Requirements

Industry and market context
Geographic market or region(s)
Product or business type
Current strategic challenges or questions
Any known regulatory or market changes

PESTLE Analysis Framework

1. Political

What government policies, regulations, and political stability affect the business?

Government policies and incentives
Tax regulations and tariffs
Political stability and risk
Government spending and subsidies
Trade agreements and regulations
Licensing and permits required
Government relationships and lobbying needs

2. Economic

What economic conditions and financial factors matter?

Economic growth and GDP trends
Interest rates and inflation
Currency exchange rates
Consumer spending and confidence
Employment and labor costs
Disposable income trends
Access to financing and capital

3. Social

What demographic and cultural trends shape the market?

Population demographics and trends
Cultural attitudes and values
Consumer lifestyle and behaviors
Education and skills availability
Health and wellness trends
Social media and digital adoption
Diversity and inclusion preferences

4. Technological

What technological advances or disruptions are relevant?

Emerging technologies (AI, blockchain, cloud, etc.)
Digital transformation trends
Cybersecurity and data privacy requirements
Automation and robotics
Internet of Things (IoT) and connectivity
Research and development capabilities
Technology adoption rates and digital literacy

5. Legal

What laws, regulations, and compliance requirements apply?

Data protection and privacy laws (GDPR, CCPA, etc.)
Employment and labor laws
Intellectual property and patent laws
Consumer protection laws
Industry-specific regulations
Compliance costs and audit requirements
Liability and insurance requirements

6. Environmental

What environmental, climate, and sustainability factors exist?

Climate change and environmental regulations
Carbon emissions and sustainability requirements
Natural resource availability and scarcity
Waste management and circular economy trends
Renewable energy adoption
ESG (Environmental, Social, Governance) expectations
Green certification and eco-friendly standards

Output Process

For each PESTLE category, identify 3-5 relevant factors
Assess impact on product/business (High, Medium, Low)
Assess probability or likelihood (High, Medium, Low)
Prioritize factors by impact x probability
Develop strategic responses:
- Which factors are opportunities to leverage?
- Which factors are threats to mitigate or avoid?
- Which factors require compliance or adaptation?
Identify key metrics or leading indicators to monitor
Build contingency plans for high-impact factors
Document assumptions and unknowns requiring research

Strategic Applications

Market entry assessment: Is this market viable to enter?
Risk assessment: What macro risks could derail our strategy?
Opportunity identification: What external shifts create new possibilities?
Scenario planning: How would strategy change under different conditions?
Regulatory roadmap: What compliance needs must we plan for?

Notes

PESTLE is complementary to SWOT (macro vs. micro analysis)
Some factors span multiple categories (e.g., regulations affect legal, political, and economic)
Geographic and industry context matter significantly
Trends evolve; re-assess PESTLE annually or when markets shift
Use PESTLE early in strategy development to avoid blind spots

Installation

Copy a source-pinned command for your client. You run it yourself.

Destination: .claude/skills/pestle-analysis · pinned to the source commit

# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-product-strategy/skills/pestle-analysis" ".claude/skills/"
rm -rf .skillboard-tmp

Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.

New here? Step-by-step setup – from installing the agent to using the skill

Operating systemAgentI already use Claude Code

1
Install Git
Install Git with your package manager (Debian/Ubuntu shown; use dnf/pacman on others). Official download.
```
sudo apt update && sudo apt install -y git
```
2
Install Claude Code
Requires Node.js 18+. Install the CLI globally: Official docs. (command-line tool)
```
npm install -g @anthropic-ai/claude-code
```

Get the skill, pinned to its exact version

Open a terminal and run these steps (they clone the source, check out the exact commit, and copy the skill into place):

# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-product-strategy/skills/pestle-analysis" ".claude/skills/"
rm -rf .skillboard-tmp

Destination: .claude/skills/pestle-analysis

4
Use it in Claude Code
Open Claude Code in your project. It reads skills from the folder above, so pestle-analysis is now available. Always review the source before using it – static checks cannot prove runtime safety.

Security & Audits

Scanner static-checks@0.1.0 · commit 18468a95b427. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.

No static rules matched. This is not a safety guarantee.

pestle-analysis

phuryn/pm-skills · pm-product-strategy/skills/pestle-analysis/SKILL.md

Product & ResearchNo license★ 25853⑂ 2783commit 18468a9

Install skillView source on GitHub

What this skill does

PESTLE Analysis

Metadata

Name: pestle-analysis
Description: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
Triggers: PESTLE analysis, macro environment, market environment, external factors analysis

Instructions

You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.

Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.

Input Requirements

Industry and market context
Geographic market or region(s)
Product or business type
Current strategic challenges or questions
Any known regulatory or market changes

PESTLE Analysis Framework

1. Political

What government policies, regulations, and political stability affect the business?

Government policies and incentives
Tax regulations and tariffs
Political stability and risk
Government spending and subsidies
Trade agreements and regulations
Licensing and permits required
Government relationships and lobbying needs

2. Economic

What economic conditions and financial factors matter?

Economic growth and GDP trends
Interest rates and inflation
Currency exchange rates
Consumer spending and confidence
Employment and labor costs
Disposable income trends
Access to financing and capital

3. Social

What demographic and cultural trends shape the market?

Population demographics and trends
Cultural attitudes and values
Consumer lifestyle and behaviors
Education and skills availability
Health and wellness trends
Social media and digital adoption
Diversity and inclusion preferences

4. Technological

What technological advances or disruptions are relevant?

Emerging technologies (AI, blockchain, cloud, etc.)
Digital transformation trends
Cybersecurity and data privacy requirements
Automation and robotics
Internet of Things (IoT) and connectivity
Research and development capabilities
Technology adoption rates and digital literacy

5. Legal

What laws, regulations, and compliance requirements apply?

Data protection and privacy laws (GDPR, CCPA, etc.)
Employment and labor laws
Intellectual property and patent laws
Consumer protection laws
Industry-specific regulations
Compliance costs and audit requirements
Liability and insurance requirements

6. Environmental

What environmental, climate, and sustainability factors exist?

Climate change and environmental regulations
Carbon emissions and sustainability requirements
Natural resource availability and scarcity
Waste management and circular economy trends
Renewable energy adoption
ESG (Environmental, Social, Governance) expectations
Green certification and eco-friendly standards

Output Process

For each PESTLE category, identify 3-5 relevant factors
Assess impact on product/business (High, Medium, Low)
Assess probability or likelihood (High, Medium, Low)
Prioritize factors by impact x probability
Develop strategic responses:
- Which factors are opportunities to leverage?
- Which factors are threats to mitigate or avoid?
- Which factors require compliance or adaptation?
Identify key metrics or leading indicators to monitor
Build contingency plans for high-impact factors
Document assumptions and unknowns requiring research

Strategic Applications

Market entry assessment: Is this market viable to enter?
Risk assessment: What macro risks could derail our strategy?
Opportunity identification: What external shifts create new possibilities?
Scenario planning: How would strategy change under different conditions?
Regulatory roadmap: What compliance needs must we plan for?

Notes

PESTLE is complementary to SWOT (macro vs. micro analysis)
Some factors span multiple categories (e.g., regulations affect legal, political, and economic)
Geographic and industry context matter significantly
Trends evolve; re-assess PESTLE annually or when markets shift
Use PESTLE early in strategy development to avoid blind spots

Installation

Copy a source-pinned command for your client. You run it yourself.

Destination: .claude/skills/pestle-analysis · pinned to the source commit

# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-product-strategy/skills/pestle-analysis" ".claude/skills/"
rm -rf .skillboard-tmp

Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.

New here? Step-by-step setup – from installing the agent to using the skill

Operating systemAgentI already use Claude Code

1
Install Git
Install Git with your package manager (Debian/Ubuntu shown; use dnf/pacman on others). Official download.
```
sudo apt update && sudo apt install -y git
```
2
Install Claude Code
Requires Node.js 18+. Install the CLI globally: Official docs. (command-line tool)
```
npm install -g @anthropic-ai/claude-code
```

Get the skill, pinned to its exact version

Open a terminal and run these steps (they clone the source, check out the exact commit, and copy the skill into place):

# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-product-strategy/skills/pestle-analysis" ".claude/skills/"
rm -rf .skillboard-tmp

Destination: .claude/skills/pestle-analysis

4
Use it in Claude Code
Open Claude Code in your project. It reads skills from the folder above, so pestle-analysis is now available. Always review the source before using it – static checks cannot prove runtime safety.

Security & Audits

Scanner static-checks@0.1.0 · commit 18468a95b427. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.

No static rules matched. This is not a safety guarantee.

pestle-analysis

What this skill does

PESTLE Analysis

Metadata

Instructions

Input Requirements

PESTLE Analysis Framework

1. Political

2. Economic

3. Social

4. Technological

5. Legal

6. Environmental

Output Process

Strategic Applications

Notes

Further Reading

Installation

Install Git

Install Claude Code

Get the skill, pinned to its exact version

Use it in Claude Code

Security & Audits

pestle-analysis

What this skill does

PESTLE Analysis

Metadata

Instructions

Input Requirements

PESTLE Analysis Framework

1. Political

2. Economic

3. Social

4. Technological

5. Legal

6. Environmental

Output Process

Strategic Applications

Notes

Further Reading

Installation

Install Git

Install Claude Code

Get the skill, pinned to its exact version

Use it in Claude Code

Security & Audits