Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.
Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant.
| | Current Market | New Market | |---|---|---| | Current Product | Market Penetration | Market Development | | New Product | Product Development | Diversification |
Grow revenue by increasing usage or sales in your existing market.
Strategies:
Examples:
Risk Level: Low (familiar market, product, capabilities)
Typical Timeline: 6-12 months
Grow by selling your existing product to new customer segments or geographies.
Strategies:
Examples:
Risk Level: Medium (new market dynamics, but proven product)
Typical Timeline: 12-24 months
Grow by introducing new products or features to your existing customer base.
Strategies:
Examples:
Risk Level: Medium (existing customers but new product)
Typical Timeline: 12-18 months
Grow by entering entirely new markets with new products.
Strategies:
Examples:
Risk Level: High (new market, new product, new capabilities)
Typical Timeline: 24+ months, requires significant investment
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/ansoff-matrix · pinned to the source commit
# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-product-strategy/skills/ansoff-matrix" ".claude/skills/"
rm -rf .skillboard-tmpReview the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
sudo apt update && sudo apt install -y gitnpm install -g @anthropic-ai/claude-code# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-product-strategy/skills/ansoff-matrix" ".claude/skills/"
rm -rf .skillboard-tmpDestination: .claude/skills/ansoff-matrix
Scanner static-checks@0.1.0 · commit 18468a95b427. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.