positioning-ideas

phuryn/pm-skills · pm-marketing-growth/skills/positioning-ideas/SKILL.md

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

Marketing & GrowthNo license★ 25853⑂ 2783commit 18468a9

Install skillView source on GitHub

What this skill does

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

Developing product positioning strategy
Differentiating from competitors
Crafting brand positioning statements
Identifying market positioning gaps
Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

Their primary positioning angle
Their target audience focus
Key differentiators they emphasize
Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

Be clearly differentiated from competitor positioning
Resonate with the target audience's values and needs
Emphasize specific capabilities that competitors downplay or ignore
Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
Supporting Message: Key supporting messages that reinforce this positioning
Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

Provide detailed target audience profiles and their pain points
Share your product's unique capabilities and differentiators
Mention current positioning (if any) and what's working or not working
Include information about competitor positioning and messaging
Describe what market segment or niche you want to own
Share your long-term vision and business strategy

Installation

Copy a source-pinned command for your client. You run it yourself.

Destination: .claude/skills/positioning-ideas · pinned to the source commit

# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-marketing-growth/skills/positioning-ideas" ".claude/skills/"
rm -rf .skillboard-tmp

Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.

New here? Step-by-step setup – from installing the agent to using the skill

Operating systemAgentI already use Claude Code

1
Install Git
Install Git with your package manager (Debian/Ubuntu shown; use dnf/pacman on others). Official download.
```
sudo apt update && sudo apt install -y git
```
2
Install Claude Code
Requires Node.js 18+. Install the CLI globally: Official docs. (command-line tool)
```
npm install -g @anthropic-ai/claude-code
```

Get the skill, pinned to its exact version

Open a terminal and run these steps (they clone the source, check out the exact commit, and copy the skill into place):

# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-marketing-growth/skills/positioning-ideas" ".claude/skills/"
rm -rf .skillboard-tmp

Destination: .claude/skills/positioning-ideas

4
Use it in Claude Code
Open Claude Code in your project. It reads skills from the folder above, so positioning-ideas is now available. Always review the source before using it – static checks cannot prove runtime safety.

Security & Audits

Scanner static-checks@0.1.0 · commit 18468a95b427. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.

No static rules matched. This is not a safety guarantee.

positioning-ideas

phuryn/pm-skills · pm-marketing-growth/skills/positioning-ideas/SKILL.md

Marketing & GrowthNo license★ 25853⑂ 2783commit 18468a9

Install skillView source on GitHub

What this skill does

Positioning Ideas

When to Use

Developing product positioning strategy
Differentiating from competitors
Crafting brand positioning statements
Identifying market positioning gaps
Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

Their primary positioning angle
Their target audience focus
Key differentiators they emphasize
Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

Be clearly differentiated from competitor positioning
Resonate with the target audience's values and needs
Emphasize specific capabilities that competitors downplay or ignore
Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
Supporting Message: Key supporting messages that reinforce this positioning
Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

Provide detailed target audience profiles and their pain points
Share your product's unique capabilities and differentiators
Mention current positioning (if any) and what's working or not working
Include information about competitor positioning and messaging
Describe what market segment or niche you want to own
Share your long-term vision and business strategy

Installation

Copy a source-pinned command for your client. You run it yourself.

Destination: .claude/skills/positioning-ideas · pinned to the source commit

# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-marketing-growth/skills/positioning-ideas" ".claude/skills/"
rm -rf .skillboard-tmp

Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.

New here? Step-by-step setup – from installing the agent to using the skill

Operating systemAgentI already use Claude Code

1
Install Git
Install Git with your package manager (Debian/Ubuntu shown; use dnf/pacman on others). Official download.
```
sudo apt update && sudo apt install -y git
```
2
Install Claude Code
Requires Node.js 18+. Install the CLI globally: Official docs. (command-line tool)
```
npm install -g @anthropic-ai/claude-code
```

Get the skill, pinned to its exact version

Open a terminal and run these steps (they clone the source, check out the exact commit, and copy the skill into place):

# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-marketing-growth/skills/positioning-ideas" ".claude/skills/"
rm -rf .skillboard-tmp

Destination: .claude/skills/positioning-ideas

4
Use it in Claude Code
Open Claude Code in your project. It reads skills from the folder above, so positioning-ideas is now available. Always review the source before using it – static checks cannot prove runtime safety.

Security & Audits

Scanner static-checks@0.1.0 · commit 18468a95b427. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.

No static rules matched. This is not a safety guarantee.

positioning-ideas

What this skill does

Positioning Ideas

When to Use

Prompt

Tips for Best Results

Further Reading

Installation

Install Git

Install Claude Code

Get the skill, pinned to its exact version

Use it in Claude Code

Security & Audits

positioning-ideas

What this skill does

Positioning Ideas

When to Use

Prompt

Tips for Best Results

Further Reading

Installation

Install Git

Install Claude Code

Get the skill, pinned to its exact version

Use it in Claude Code

Security & Audits