skillboardUpdated every 6 hours
skillboardCreate an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
18468a9Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
You are creating a customer journey map for $ARGUMENTS.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
Map the journey stages (adapt to the product):
| Stage | Description | |---|---| | Awareness | How do they first learn about the product? | | Consideration | What do they evaluate? What alternatives do they compare? | | Acquisition | How do they sign up or purchase? | | Onboarding | First experience with the product — time to value | | Engagement | Regular usage — building habits | | Retention | What keeps them coming back? What might cause churn? | | Advocacy | When and why do they recommend the product to others? |
For each stage, document:
Identify critical moments:
Create the journey map table:
| Stage | Touchpoint | User Action | Emotion | Pain Point | Opportunity | |---|---|---|---|---|---|
Recommend prioritized improvements:
Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/customer-journey-map · pinned to the source commit
# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-market-research/skills/customer-journey-map" ".claude/skills/"
rm -rf .skillboard-tmpReview the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
sudo apt update && sudo apt install -y gitnpm install -g @anthropic-ai/claude-code# Run from your project root
git clone https://github.com/phuryn/pm-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 18468a95b427e70e258b51389796367c6f684e7d
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/pm-market-research/skills/customer-journey-map" ".claude/skills/"
rm -rf .skillboard-tmpDestination: .claude/skills/customer-journey-map
Scanner static-checks@0.1.0 · commit 18468a95b427. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.