email-marketing

nexu-io/open-design · design-templates/email-marketing/SKILL.md

A brand product-launch email — masthead with wordmark, hero image block, headline lockup with skewed-italic accent, body copy, primary CTA, and a specifications grid. Pure HTML email layout (centered single column, table fallback). Use when the brief asks for an "email", "newsletter blast", "MJML", "product launch email", or "email template".

Design & CreativeNo license★ 91422⑂ 10531commit d488b1a

Install skillView source on GitHub

What this skill does

Email Marketing Skill

Produce a single HTML email — centered, single column, no chrome around the email body. Treat it like a marketing artifact: one big idea, one CTA.

Workflow

Read the active DESIGN.md (injected above). Email leans on the display font more than any other surface — pick the loudest type token in the DS for the headline lockup.
Pick the brand + product from the brief. Generate a real wordmark, a real product name, and one real benefit sentence — no placeholders.
Layout, in order, all centered inside a 600–680px column on a tinted page background (so the email body looks like an email, not the page):
- Masthead — wordmark on the left + 3 short nav links (SHOP, JOURNAL, MEMBERS) on the right. Thin underline.
- Hero block — a 16:9 product image placeholder. Use a DS-tinted gradient or a stylized SVG silhouette of the product (shoe, bottle, headphones, whatever the brief implies). Add a tiny brand stamp on the top-left and a colorway tag on the bottom-left.
- Eyebrow — small caps, accent color, separated by · characters (e.g. "NEW · MAX-CUSHION TRAINER · EMBER FLARE").
- Headline lockup — 2–3 line headline using the display font, all caps, extra-tight tracking. Apply a slight skew (transform: skew(-6deg)) on one accent word to give it a sporty parallelogram feel.
- Body — 2–3 sentence paragraph, left-aligned, body font.
- Primary CTA — solid pill or block button. One only.
- Specs grid — 2×2 grid of (big number + unit + label) callouts using the display font for the numbers.
- Footer — wordmark, address line, unsubscribe + view-in-browser links.
Write a single HTML document:
- <!doctype html> through </html>, CSS inline.
- Center the column with margin: 0 auto. Set body { background: <tint> } so the email-on-page metaphor reads.
- No external images — use inline SVG or DS-tinted gradient blocks for the product photo.
- data-od-id on the masthead, hero, headline, CTA, specs.
Self-check:
- Email reads top to bottom in 8–10 seconds.
- One CTA. Accent appears at most twice (eyebrow + CTA, or headline word).
- Looks legible on a 480px window (column reflows, type drops one step).

Output contract

Emit between <artifact> tags:

<artifact identifier="email-slug" type="text/html" title="Email — Subject Line">
<!doctype html>
<html>...</html>
</artifact>

One sentence before the artifact, nothing after.

Installation

Copy a source-pinned command for your client. You run it yourself.

Destination: .claude/skills/email-marketing · pinned to the source commit

git clone https://github.com/nexu-io/open-design.git
cd open-design
git checkout d488b1aa87917daee40d7c61efd7decbb28b5455
mkdir -p ".claude/skills/email-marketing"
cp -r "design-templates/email-marketing" ".claude/skills/email-marketing"

Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.

Security & Audits

Scanner static-checks@0.1.0 · commit d488b1aa8791. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.

No static rules matched. This is not a safety guarantee.