When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring. Also use when the user mentions "brand monitoring," "brand watch," "trademark watch," "brand mentions," "impersonation detection," "counterfeit detection," or "brand abuse monitoring." For enforcement, use brand-protection.
Guides ongoing brand monitoring—detecting impersonation, trademark infringement, counterfeit products, and brand abuse before they cause harm. Complements brand-protection (reactive: report, takedown); this skill covers proactive monitoring setup and tool selection.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read for brand name, official domain, and key assets.
Identify:
| Channel | Threats | |---------|---------| | Domains | Typosquatting, brand+ai, brand+app, impersonation sites | | Social media | Fake accounts, impersonation, unauthorized use | | Marketplaces | Counterfeit products, unauthorized sellers (Amazon, eBay, Temu) | | Paid search | Competitors bidding on brand terms; impersonator ads | | App stores | Fake apps, trademark misuse | | Web | Phishing sites, spoofed pages |
| Method | Frequency | |--------|-----------| | Search | Brand name + variants (brand+ai, brand+app, brand+official) | | Google Alerts | Brand name, product names | | Social search | X, LinkedIn, Instagram for brand mentions | | Marketplace search | Amazon, eBay for counterfeit listings |
Tip: Document findings; escalate to brand-protection for takedown when infringement is confirmed.
| Capability | Description | |------------|-------------| | AI detection | Machine learning, image recognition, NLP to detect abuse across channels | | Multi-channel | Domains, social, marketplaces, paid search, dark web | | Enforcement | Case management, takedown workflows, platform integrations | | Trademark watch | USPTO, trademark office monitoring; litigation insights |
Vendor types: BrandShield, Tracer Protect, CompuMark, CounterFind—evaluate by coverage, enforcement rate, and budget.
| Level | Cadence | Use | |-------|---------|-----| | Basic | Weekly search; Google Alerts | Low-risk; preventive | | Standard | Daily alerts; monthly marketplace check | Moderate risk | | Enterprise | Real-time monitoring; dedicated vendor | High-value brand; prior incidents |
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/brand-monitoring · pinned to the source commit
git clone https://github.com/kostja94/marketing-skills.git
cd marketing-skills
git checkout 70987bad4ebe9dce1f74858c1c64f3f8810f18e4
mkdir -p ".claude/skills/brand-monitoring"
cp -r "skills/strategies/brand/brand-monitoring" ".claude/skills/brand-monitoring"Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
Scanner static-checks@0.1.0 · commit 70987bad4ebe. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.