Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

1. Goal: Traffic, leads, brand
2. Content: Article, landing page, video
3. Budget: Min $500–1,000; better at $5,000+

Platform Overview

| Platform | Reach | Focus | |----------|-------|-------| | Taboola | 500M+ daily impressions | Premium publishers; AI matching | | Outbrain | Major publishers | Top-funnel; helpful content |

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

| Approach | Guideline | |----------|-----------| | Combinations | 3 headlines × 3 images = 9 variants; test together | | Image variety | Headshot, product, illustration—distinct styles | | Advertorials | Test length, tone, aggressiveness; no universal formula |

Copywriting Guidelines

| Rule | Guideline | |------|-----------| | Honest | Avoid clickbait; match copy to content | | Format | Match character limits; respect UX per format | | Tone | Soft-sell; nurture, don't push |

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

• Headline options (2–3)
• Image guidance
• Landing page alignment
• Budget recommendation

Related Skills

• display-ads: Display vs native; programmatic
• copywriting: Headline, ad copy
• landing-page-generator: Landing page for native traffic
• paid-ads-strategy: Channel selection