skillboardUpdated every 6 hours
skillboardWhen the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Advantage | Detail | |-----------|--------| | High completion | ~95% ad completion rate vs lower on mobile/desktop | | Unskippable | Most CTV inventory is non-skippable pre-roll/mid-roll | | Targeting | Demographics, interests, location, household data | | Underinvested | CTV received ~7% of ad spend despite ~18% of media time (2024) |
| Format | Use | |--------|-----| | Pre-roll / Mid-roll | Standard video; 15–30 sec | | Interactive | Drives engagement; ~71 sec additional time vs standard | | QR / URL | Direct response; track offline-to-online |
| Metric | Use | |--------|-----| | Completion rate | % who watch full ad; CTV typically 95%+ | | Reach / frequency | Household reach; avoid over-frequency (e.g., <7) | | CPM | Cost per thousand impressions | | Attribution | QR scans, URL visits; harder than web/app |
Use utm_medium=video or ctv with utm_source (e.g., hulu, roku) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.
Copy a source-pinned command for your client. You run it yourself.
Destination: .claude/skills/ctv-ads · pinned to the source commit
git clone https://github.com/kostja94/marketing-skills.git
cd marketing-skills
git checkout 70987bad4ebe9dce1f74858c1c64f3f8810f18e4
mkdir -p ".claude/skills/ctv-ads"
cp -r "skills/paid-ads/formats/ctv-ads" ".claude/skills/ctv-ads"Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.
Scanner static-checks@0.1.0 · commit 70987bad4ebe. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.
No static rules matched. This is not a safety guarantee.