cmo-review

alirezarezvani/claude-skills · .gemini/skills/cmo-review/SKILL.md

/cs:cmo-review <plan> — Narrative-first interrogation of positioning, ICP, message house, and channel mix. Use when launching a campaign or repositioning, or when CAC is rising and the one-sentence positioning test fails.

Software EngineeringNo license★ 25441⑂ 3598commit 19392f7

Install skillView source on GitHub

What this skill does

/cs:cmo-review — CMO Forcing Questions

Command: /cs:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

Before launching any new campaign
Before changing positioning, tagline, or category
Before allocating > 10% of marketing budget to a new channel
Before a major PR moment (funding announcement, product launch)
When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate.

Persona ≠ ICP. ICP is real.
If you can't name one, the ICP isn't sharp enough.

2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today?

One sentence the customer would say out loud.
"We use spreadsheets" is a valid alternative. So is "we don't."

3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].

This is the headline. Everything cascades.
If it doesn't fit in one sentence, it's not positioning yet.

4. Distribution Channel

Where does the customer first hear your name — and is it inbound or outbound at this stage?

Name the channel, intent, and the path to first contact.
PLG, sales-led, content-led, partnership-led — pick a primary.

5. CAC Payback

Per channel: what's CAC, what's payback in months, and is it improving?

If a channel's payback is > 18 months, it isn't a channel — it's a hobby.

6. Defensibility of Brand

If a well-funded competitor copies your messaging tomorrow, what's still yours?

Category position, founder-market fit, customer love, distribution lock — name one.

Workflow

Run the models:

python ../../../c-level-advisor/skills/cmo-advisor/scripts/marketing_budget_modeler.py
python ../../../c-level-advisor/skills/cmo-advisor/scripts/growth_model_simulator.py

Answer the six questions in writing.
Apply the verdict:
- 🟢 GREEN — story is sharp, channel mix sound
- 🟡 YELLOW — sharpen positioning before scaling
- 🔴 RED — positioning broken; do not spend

Output Format

# CMO Review: <plan>
**Date:** YYYY-MM-DD

## Positioning
One-sentence statement: <here>

## ICP
- Named persona: <name, title, company>
- JTBD: <one sentence in their words>

## Channel Mix
- Primary: <channel> | CAC $X | Payback Ym
- Secondary: <channel> | CAC $X | Payback Ym

## Verdict
🟢 / 🟡 / 🔴

## Next Steps
[3 concrete actions]

Routing

/cs:cro-review — pipeline contribution check
/cs:cpo-review — product ↔ positioning alignment
/cs:decide — log the verdict

Agent: cs-cmo-advisor
Skill: cmo-advisor
Execution domain: ../../../marketing-skill/

Version: 1.0.0

Installation

Copy a source-pinned command for your client. You run it yourself.

Destination: .claude/skills/cmo-review · pinned to the source commit

# Run from your project root
git clone https://github.com/alirezarezvani/claude-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 19392f7a08264ed00486a251f5b2098321771f94
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/.gemini/skills/cmo-review" ".claude/skills/"
rm -rf .skillboard-tmp

Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.

New here? Step-by-step setup – from installing the agent to using the skill

Operating systemAgentI already use Claude Code

1
Install Git
Install Git with your package manager (Debian/Ubuntu shown; use dnf/pacman on others). Official download.
```
sudo apt update && sudo apt install -y git
```
2
Install Claude Code
Requires Node.js 18+. Install the CLI globally: Official docs. (command-line tool)
```
npm install -g @anthropic-ai/claude-code
```

Get the skill, pinned to its exact version

Open a terminal and run these steps (they clone the source, check out the exact commit, and copy the skill into place):

# Run from your project root
git clone https://github.com/alirezarezvani/claude-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 19392f7a08264ed00486a251f5b2098321771f94
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/.gemini/skills/cmo-review" ".claude/skills/"
rm -rf .skillboard-tmp

Destination: .claude/skills/cmo-review

4
Use it in Claude Code
Open Claude Code in your project. It reads skills from the folder above, so cmo-review is now available. Always review the source before using it – static checks cannot prove runtime safety.

Security & Audits

Scanner static-checks@0.1.0 · commit 19392f7a0826. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.

lowPath traversal reference
References parent-directory traversal, which can escape a target directory.
Evidence: ../· fingerprint fa08499e14d0113b

cmo-review

alirezarezvani/claude-skills · .gemini/skills/cmo-review/SKILL.md

Software EngineeringNo license★ 25441⑂ 3598commit 19392f7

Install skillView source on GitHub

What this skill does

/cs:cmo-review — CMO Forcing Questions

Command: /cs:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

Before launching any new campaign
Before changing positioning, tagline, or category
Before allocating > 10% of marketing budget to a new channel
Before a major PR moment (funding announcement, product launch)
When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate.

Persona ≠ ICP. ICP is real.
If you can't name one, the ICP isn't sharp enough.

2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today?

One sentence the customer would say out loud.
"We use spreadsheets" is a valid alternative. So is "we don't."

3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative].

This is the headline. Everything cascades.
If it doesn't fit in one sentence, it's not positioning yet.

4. Distribution Channel

Where does the customer first hear your name — and is it inbound or outbound at this stage?

Name the channel, intent, and the path to first contact.
PLG, sales-led, content-led, partnership-led — pick a primary.

5. CAC Payback

Per channel: what's CAC, what's payback in months, and is it improving?

If a channel's payback is > 18 months, it isn't a channel — it's a hobby.

6. Defensibility of Brand

If a well-funded competitor copies your messaging tomorrow, what's still yours?

Category position, founder-market fit, customer love, distribution lock — name one.

Workflow

Run the models:

python ../../../c-level-advisor/skills/cmo-advisor/scripts/marketing_budget_modeler.py
python ../../../c-level-advisor/skills/cmo-advisor/scripts/growth_model_simulator.py

Answer the six questions in writing.
Apply the verdict:
- 🟢 GREEN — story is sharp, channel mix sound
- 🟡 YELLOW — sharpen positioning before scaling
- 🔴 RED — positioning broken; do not spend

Output Format

# CMO Review: <plan>
**Date:** YYYY-MM-DD

## Positioning
One-sentence statement: <here>

## ICP
- Named persona: <name, title, company>
- JTBD: <one sentence in their words>

## Channel Mix
- Primary: <channel> | CAC $X | Payback Ym
- Secondary: <channel> | CAC $X | Payback Ym

## Verdict
🟢 / 🟡 / 🔴

## Next Steps
[3 concrete actions]

Routing

/cs:cro-review — pipeline contribution check
/cs:cpo-review — product ↔ positioning alignment
/cs:decide — log the verdict

Agent: cs-cmo-advisor
Skill: cmo-advisor
Execution domain: ../../../marketing-skill/

Version: 1.0.0

Installation

Copy a source-pinned command for your client. You run it yourself.

Destination: .claude/skills/cmo-review · pinned to the source commit

# Run from your project root
git clone https://github.com/alirezarezvani/claude-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 19392f7a08264ed00486a251f5b2098321771f94
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/.gemini/skills/cmo-review" ".claude/skills/"
rm -rf .skillboard-tmp

Review the source before running. This copies files into your project; it is not a one-click install and does not verify runtime safety.

New here? Step-by-step setup – from installing the agent to using the skill

Operating systemAgentI already use Claude Code

1
Install Git
Install Git with your package manager (Debian/Ubuntu shown; use dnf/pacman on others). Official download.
```
sudo apt update && sudo apt install -y git
```
2
Install Claude Code
Requires Node.js 18+. Install the CLI globally: Official docs. (command-line tool)
```
npm install -g @anthropic-ai/claude-code
```

Get the skill, pinned to its exact version

Open a terminal and run these steps (they clone the source, check out the exact commit, and copy the skill into place):

# Run from your project root
git clone https://github.com/alirezarezvani/claude-skills.git .skillboard-tmp
git -C .skillboard-tmp checkout 19392f7a08264ed00486a251f5b2098321771f94
mkdir -p ".claude/skills"
cp -r ".skillboard-tmp/.gemini/skills/cmo-review" ".claude/skills/"
rm -rf .skillboard-tmp

Destination: .claude/skills/cmo-review

4
Use it in Claude Code
Open Claude Code in your project. It reads skills from the folder above, so cmo-review is now available. Always review the source before using it – static checks cannot prove runtime safety.

Security & Audits

Scanner static-checks@0.1.0 · commit 19392f7a0826. Static checks cannot prove runtime safety – review the source and the exact diff before installing. How checks work.

lowPath traversal reference
References parent-directory traversal, which can escape a target directory.
Evidence: ../· fingerprint fa08499e14d0113b

cmo-review

What this skill does

/cs:cmo-review — CMO Forcing Questions

When to Run

The Six CMO Questions

1. ICP (One Real Person)

2. JTBD

3. Positioning Statement

4. Distribution Channel

5. CAC Payback

6. Defensibility of Brand

Workflow

Output Format

Routing

Related

Installation

Install Git

Install Claude Code

Get the skill, pinned to its exact version

Use it in Claude Code

Security & Audits

cmo-review

What this skill does

/cs:cmo-review — CMO Forcing Questions

When to Run

The Six CMO Questions

1. ICP (One Real Person)

2. JTBD

3. Positioning Statement

4. Distribution Channel

5. CAC Payback

6. Defensibility of Brand

Workflow

Output Format

Routing

Related

Installation

Install Git

Install Claude Code

Get the skill, pinned to its exact version

Use it in Claude Code

Security & Audits